Noah Hicks
Dirt on It & Morning at Mama's

We partnered with Noah Hicks and John Cantu, Creative Director at RED Creative Group, to breathe new life into one of Noah's already released songs titled "Dirt on It". For Dirt on It, we wanted a rustic, blue collar look. So we rented Eastside Yards for 4-5 hours and got all the content we needed.

For Morning at Mama's, we actually traveled down to Georgia where Noah is from and spent the day with him at his mother's house. Throughout the day, we had the privilege of documenting precious moments as Noah interacted with his loved ones and indulged in his favorite activities amidst the serene farm setting.

Through our joint efforts, we helped spark a viral moment on TikTok, where one of Noah's "Dirt on It" vertical music videos garnered over 1 million views.